More Retail Private Limited (“MRPL” / “we” / “us”), a company incorporated under the Companies Act, 1956 with its registered office at 5th Floor, 86/92, Skyline Icon, Near Mittal Industrial Estate, Andheri – Kurla Road, Andheri (East), Mumbai- 400059 is the owner and operator of the website/application “More” (the “Site”) and registered owner of the brand-name More.

The Site displays certain goods for sale and offers certain allied services (“Products”).

As a visitor to the Site or as a person who purchases any Products (“Customer” / “you”), you are advised to please read our Terms & Conditions and Privacy Policy carefully before accessing or using the Site, or placing any orders for the purchase of Products (“Order”).

These terms and conditions contained herein along with: (i) the registration form for creation of an account; (ii) the returns, refund and cancellation policy (“Returns and Cancellation Policy”); (iii) the privacy policy (Privacy Policy”) and (iv) any Orders placed by you, collectively form an agreement between MRPL and the Customer (“User Agreement”) regulating our relationship with regard to the use of the Site by you. By accessing, browsing, placing an Order or otherwise availing the services provided by the Site you confirm that you are in agreement with and bound by the terms of the User Agreement.

You may not use the Services if you do not accept the User Agreement or are unable to be bound by the User Agreement.

This document is an electronic record in terms of Information Technology Act, 2000 and any rules framed thereunder. This electronic record is generated by a computer system and does not require any physical or digital signatures.

This document is published in accordance with Rule 3 (1) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 that requires publishing of the rules and regulations, privacy policy and user agreement prominently for access or usage of the Site through computer, tab or mobile or through any electronic aid that supports websites.


The services of this Site are available solely for those who access this Site from India. Please note that services of the Site would be available to only select geographies in India at the sole discretion of MRPL.

Use of the Site is available only to persons who are competent to enter into legally binding contracts under applicable law. Persons who are "incompetent to contract" within the meaning of the Indian Contract Act, 1872, including un-discharged insolvents, are not eligible to use the Site.

If you are a minor, that is, under the age of 18 years but are of at least 13 years of age, you may use the Site only under the supervision of a parent or legal guardian who agrees to be bound by the User Agreement. If your age is below 18 years, your parents or legal guardians can transact on your behalf, if they are registered users with an account on the Site. You are prohibited from purchasing any material which is for adult consumption and the sale of which to minors is prohibited. MRPL reserves the right to terminate your account and / or refuse to provide you with access to the Site if it discovers that you are under the age of 18 years, or if you have not complied with these conditions.

The Site is not available to persons whose registration has been suspended or terminated by MRPL for any reason whatsoever.

Contract of Sale 

Listing and display of a Product by us on the Site is our invitation to you to make an offer for purchase of such Product. Likewise, the placement of an Order on the Site by you is your offer to buy the Product(s) from us.

Once you have placed an Order with us for purchase of a Product, you will receive an e-mail from MRPL confirming receipt of your Order and containing the details of your Order (the “Order Confirmation”). The Order Confirmation is merely an acknowledgement that we have received your Order and does not signify our acceptance of your offer. 

We only accept your offer and conclude the contract of sale for a Product ordered by you, when the Product is shipped or dispatched to you and an e-mail confirmation is sent to you that the Product has been shipped or dispatched to you (the “Shipment Confirmation”). We reserve the right, at our sole discretion, to refuse or cancel any Order for any reason whatsoever before sending Shipment Confirmation to you. 

You acknowledge that there may be certain Products in your Order whose actual quantity (that is, the number of Products) may not be known at the time of Order placement (for example, fruits, vegetables and other such Products). Such Products will therefore be invoiced based on the exact weight at the time of packaging and upon dispatch, our Shipment Confirmation will reflect such marginal variance in the weight of the Product as against your original Order and relevant adjustment in the invoice amount. 

If your Order is dispatched in more than one package, you may receive separate Shipment Confirmations for each package, and each Shipment Confirmation and corresponding dispatch will conclude a separate contract of sale between you and us for the Product(s) specified in that Shipment Confirmation. 

Your contract is with us and you confirm that the Product(s) ordered by you are purchased for your internal / personal purpose and not for re-sale or business purpose. Please note that we sell Products only in quantities which correspond to the usual requirements of an average household, as determined by MRPL, in its sole discretion. These limits cannot be circumvented by a Customer by placing several Orders for the same Product. Please note that these limits apply both to the number of Products ordered within a single Order and the placing of several Orders for the same Product where the individual Orders comprise a quantity typical for a normal household. These restrictions may include on Orders placed by or under the same Customer account, the same credit card, and/or Orders that use the same billing and/or delivery address.

You can cancel your Order for a Product as per our Returns and Cancellation Policy.  

Fulfilment of all Orders placed on the Site are subject to the availability of such Product, our acceptance of your offer as per the above and your continued adherence to the User Agreement. 

You agree that you are accessing the services available on this Site and transacting at your sole risk and are using your best and prudent judgment before entering into any transaction through this Site.

Accuracy of content 

MRPL has taken every care in the preparation of the content of this Site, in particular to ensure that prices quoted are correct at time of publishing and all Products have been fairly described. Packaging may vary from that shown. The weights, dimensions and capacities given are approximate only. We have made every effort to display as accurately as possible the Products that appear on the Site. However, as the actual image you see will depend on your monitor, we cannot guarantee that your monitor's display of any image will accurately reflect the colour, texture and general appearance of the Product on delivery. The Product pictures are indicative and may not match with actual Products. Please note that certain Products (such as any non-manufactured products, or produce like fruits, grains and vegetables) are inherently less uniform. We believe that these variations do not diminish the quality of the Products.

MRPL disclaims all warranties, express or implied, as to the accuracy of the information contained in any of the materials on this Site. MRPL shall not be liable to any person for any loss or damage which may arise from the use of any of the information contained in any of the materials on this Site. All the information regarding the Products listed are provided by the relevant supplier/manufacturing/marketing company. Specifications are subject to change without prior notice.

Personal Information  

As part of the registration process on the Site, MRPL may collect certain personally identifiable information about you. MRPL respects the sensitivity of the information provided by you and we appreciate your trust in us. In this regard, MRPL has formulated the Privacy Policy, which shall be deemed to be included in the User Agreement, setting out the manner in which your information is collected, stored, processed, used and disclosed. If you object to the terms of our Privacy Policy, please do not use or access the Site. For more information, please refer to the Privacy Policy.

Account & Registration  

All Customers have to register on our Site by creating an account and login to the same for placing Orders on the Site. You agree, inter alia, to provide true, accurate, current and complete information about yourself as prompted by the Site at the time of creating the account.

You have to keep your account and registration details current and correct for communications related to your purchases from the Site.

If you provide any information that is untrue, inaccurate, not current, incomplete or is in violation of, or not in accordance with the User Agreement, MRPL reserves the right to indefinitely suspend, terminate or block access of your account with the Site and refuse to provide you with access to the Site.

Please note that you shall be responsible for maintaining the confidentiality of your login ID and password and you shall be responsible for all activities that occur under your login ID and password. In case of any unauthorized use of your account of any other security breach, kindly reach out to our Customer Support Team immediately.

You agree to indemnify the Indemnified Parties for any losses suffered or incurred by them or any other Customer due to unauthorized use of their account, or resulting from your failure to keep your account Information safe, secure and confidential.

By agreeing to the terms and conditions contained in the User Agreement, you agree to receive promotional communication and newsletters upon registration. You can opt out by writing to our customer care ID –


The pricing information relating to the Product shall be as disclosed to you at the time of your Order. All the Products listed on the Site will be sold at MRP unless otherwise specified. The final price mentioned at the time of ordering will be the prices applicable on the date of the delivery. Please note that prices for some of the Products, such as fresh food, may change on a daily basis. In case the prices are higher or lower on the date of delivery, as compared to the prices at the time of placing the Order, no additional charges will be collected nor shall any amounts be refunded, as the case may be, at the time of the delivery of the Order. 

All pricing information on the Site is in Indian Rupees.

All prices are displayed inclusive of GST.

Please note that the pricing of Products is subject to fluctuations and adding Products to your shopping cart is not a guarantee of Products being available at the same price, in case the Order is not placed immediately after adding the Products to the shopping cart.

Transactions through the Site may be subject to a delivery charge where the minimum Order value is not met. You will be informed of such delivery charges at the stage of check-out. 

Return, Cancellation and Refunds  

Return, Cancellation and Refunds will be as per the Returns and Cancellation Policy. Please click on the link for the same.


Payments can be made by Credit Card, Debit Card, Net Banking, Cash-on-delivery, Wallets, PayLater/EMI etc. MRPL may add or delete the modes of payment at any point as per its discretion. You will be informed about the modes of payment that are available at the time of placing the Order. You might be required to provide your credit or debit card details to the approved payment gateways while making the payment.

You agree, understand and confirm that the credit / debit card details or other financial details provided by you for availing of services on the Site will be correct and accurate.

You shall not use any credit /debit card or other financial facility which is not lawfully owned / obtained by you or where you do not have the express authority from the owner to use the same. You also understand that any financial information submitted by you is not stored by the Site. You may refer to the Privacy Policy for further information.

MRPL shall neither be liable for any credit / debit card fraud, nor shall it be liable for any unauthorized use of your debit/ credit card for placing an Order. The liability for use of a card fraudulently will be on you and the onus to prove otherwise shall be exclusively on you. You will be solely responsible for the security and confidentiality of your credit/debit card details.

Upon successfully placing the Order, you will receive a confirmation of your Order Confirmation, as set out hereinabove. In the event that your payment is successful, but you do not receive an Order confirmation from us, please reach out to us (refer to the “Contact Us” portion of the Site).

MRPL will not be responsible if the bank or payment service provider declines the payment transaction initiated by you. Please note that payment / gateway services offered by third parties would be subject to the terms and conditions specified by such third parties. MRPL shall not be responsible if an Order is not registered or is lost due to any network problems such as breakdown of machinery, unclear/ disruption in the network or non-receipt of payment from banks/payment gateways and/or the cost(s) charged by the network operator(s). Any dispute in connection to the same shall be settled between the Customer and the network operator without involving MRPL.

Delivery and Delivery Charges   

Delivery charges, if applicable over and above the price of the Product, will be specified at the time of placing an Order, at the stage of checkout.

Please note that for few locations and Orders, MRPL does not undertake delivery of Products, and it relies on its delivery and logistics partners and courier services (“Delivery Partners”) to deliver its Products to Users.

Please note that delivery shall be made only to Customers located in specific locations and areas. Customers are required to check whether their location will be serviced by MRPL before placing an Order. Kindly do not place an Order or make payment for the same if you require delivery at any location/State not covered by us.

Please ensure that a complete and correct delivery address, including pin code and contact information, are provided by you, to ensure hassle free delivery. In case incorrect or incomplete address is provided because of which MRPL is unable to deliver the Products to you, the Order shall stand cancelled and the provisions of the Cancellation policy shall be applicable.

Please note that certain categories of Products have different lead-times for delivery due to the nature of the Product. Do check the delivery timelines for each Product while placing the order.

MRPL shall not be liable for any delay / non-delivery of purchased goods in the event of flood, fire, wars, acts of God or any cause that is beyond the control of MRPL.

Please note that neither will MRPL be responsible for, nor will it compensate for any mental agony or inconvenience, or loss caused due to delay in delivery for any reason.

Any claims regarding Order delivery (including non-receipt/non-delivery/partial delivery of the Products) are required to be notified to MRPL within 72 hours from the purported date of delivery reflecting on the Site. In case of your failure to notify us of the non-receipt, partial delivery or non-delivery within the time period specified, MRPL shall be entitled to consider the delivery to be a deemed delivery in respect of that transaction. MRPL disclaims any liability or responsibility for claims regarding non-delivery, partial delivery or non-receipt of Order after 72 hours from the purported date of delivery of Product reflecting on our records.

In the event of non-delivery of the Products to You, MRPL’s liability shall be limited only to the refund of the exact amount paid by you for the purchase of the Product. However, MRPL shall not be liable for any amount or for refund if purchase has been fraudulently made from Customer’s account.

Title to the Product as well as risk of loss shall pass to the Customer, upon the Product being handed over to the Delivery Partner by MRPL.

Usage Restrictions   

You shall not use the Site for any of the following purposes:

  • Disseminating any unlawful, harassing, libelous, abusive, threatening, harmful, vulgar, obscene, or otherwise objectionable material.
  • Transmitting material that encourages conduct that constitutes a criminal offence or results in civil liability or otherwise breaches any relevant laws, regulations or code of practice. 
  • Gaining unauthorized access to other computer systems.  
  • Interfering with any other person's use or enjoyment of the Site.   
  • Breaching any applicable laws;   
  • To solicit others to perform or participate in any unlawful acts;   
  • Interfering or disrupting networks or web sites connected to the Site. 
  • Making, transmitting or storing electronic copies of any Content without the permission of the owner.
  • To infringe upon or violate our intellectual property rights or the intellectual property rights of others.
  • To collect or track the personal information of other Users or information or data relating to use of the Site by other Users. 
  • Sending or inducing spam or viruses in our systems. 
  • To interfere with or circumvent the security features of the Site or any related website.
  • For entering into any fraudulent or unauthorized transaction.

Intellectual Property  

Unless expressly indicated otherwise, MRPL, its affiliates, its suppliers and licensors expressly own and reserve all intellectual property rights in relation to the contents of the Site including, without limitation, any and all rights, title and interest in and to copyrights, trademarks, trade names, service marks, designs, know-how, trade secrets, goodwill, text, images, illustrations, icons, photographs, music clips, video clips, programs, Products, processes, technology, content and other media and materials, which appear on this Site (“Contents”).

Access to this Site does not confer and shall not be considered as conferring upon anyone any license to use any of MRPL or any third party's intellectual property rights. All rights, including copyright, in relation to the Contents are owned by or licensed to MRPL. Any use of this Site or its Contents, including copying or storing it or them in whole or part, other than for your own personal, non-commercial use is prohibited without the permission of MRPL.

You may not modify, distribute or re-post any of the Contents of the Site for any purpose. Access to this Site does not authorize you to use the Contents in any manner. 

The names and logos and all related Product and service names, design marks and slogans are the trademarks or service marks of MRPL, its affiliates, its partners or its suppliers.

All of the Contents are intended solely for personal, non-commercial use of the Customer.

MRPL grants you a limited permission to access and make personal use of this Site and not to download (other than page caching) or modify it, or any portion of it, except with express written consent of MRPL. This permission does not include any resale or commercial use of this Site or its Contents; any collection and use of any Product listings, descriptions, or prices; any derivative use of this Site or its Contents; any downloading or copying of account information for the benefit of another merchant; or any use of data mining, robots, or similar data gathering and extraction tools. This Site or any portion of this site may not be reproduced, duplicated, copied, sold, resold, visited, or otherwise exploited for any commercial purpose without express written consent of MRPL. You may not frame or utilize framing techniques to enclose any trademark, logo, or other proprietary information (including images, text, page layout, or form) of the Site or of MRPL and its affiliates. You may not use any meta tags or any other "hidden text" utilizing the Site’s or MRPL’s name or trademarks. Any unauthorized use terminates the permission or license granted by MRPL. 

All software used on this Website are the property of MRPL or its licensees and suppliers and protected by Indian and international copyright laws. The Contents and software on this Website may be used only as a shopping resource. Any other use, including the reproduction, modification, distribution, transmission, republication, display, or performance, of the Contents on this Site are strictly prohibited. The compilation (meaning the collection, arrangement, and assembly) of all Contents on this Website is the exclusive property of MRPL and is also protected by Indian and international copyright laws. 

Any Content identifying MRPL or its Products or services are the intellectual property of MRPL. These intellectual property rights may not be used in connection with any product or service that is not offered by MRPL, in any manner that is likely to cause confusion among Customers, or in any manner that disparages or discredits MRPL.

Objectionable Material 

You understand that by using this Site or any services provided on the Site, you may encounter Content that may be deemed by you to be offensive, indecent, or objectionable, and which Content may or may not be identified as such on the Site. You agree to use the Site and any service at your sole risk and that to the fullest extent permitted under applicable law, MRPL and its affiliates shall have no liability to you for Content that may be deemed offensive, indecent, or objectionable to you. 

Third Party Products 

In addition to terms and conditions of this User Agreement, these additional terms are applicable in case you purchase any Products which are not manufactured by MRPL.

MRPL does not make any representation or warranty as to the attributes (such as quality, marketability, merchantability or fitness for a particular purpose) of the Products or services sold or offered or proposed to be sold or offered on this Site by a third party manufacturer. In particular, MRPL does not implicitly or explicitly support or endorse the sale of any items or services on this Site. MRPL accepts no liability for any errors or omissions, on behalf of third parties.

MRPL shall have no liability for the defects in third party Products received by the Customer and the Customer consents to agree to the terms of the return policy, warranty conditions of the respective supplier/manufacturer in case of any defective Products sold by such third party supplier/manufacturer to the Customer.

You release and indemnify MRPL and/or any of its officers and representatives from any cost, damage, liability or other consequence which may arise from the use of the Products supplied by a third-party manufacturer or supplier or from the actions of such manufacturers on the Site. Further, you specifically waive any claims that you may have in this regard under any applicable law.

Notwithstanding its reasonable efforts in that behalf, MRPL cannot control the information provided by other manufacturers, which is made available on the Site. You may find other manufacturer’s information to be offensive, harmful, inaccurate, or deceptive. Please use caution, common sense, and practice safe trading when using the Site.

Except as otherwise provided in this Clause titled “Third Party Products”, all other terms and conditions of this User Agreement are applicable to such transactions involving third party manufactured Products.

MRPL shall not be liable or responsible for any grievances, issues and disputes with respect to third party manufactured Products and all such issues including refund, return of such Products shall be taken up by the Customer directly with the manufacturer of such Products.

Reviews, Feedback, Submissions  

All reviews, comments, feedback, postcards, suggestions, ideas, and other submissions disclosed, submitted or offered to the Site on or by this Site or otherwise disclosed, submitted or offered in connection with your use of this Site (collectively, the "Comments") shall be and remain the property of MRPL. Comments shall become part of the Contents of the Site, and will be governed by the terms of this User Agreement regarding Contents.

Such disclosure, submission or offer of any Comments shall constitute an assignment to MRPL of all worldwide rights, titles and interests in all copyrights and other intellectual properties in the Comments. Thus, MRPL owns exclusively all such rights, titles and interests and shall not be limited in any way in its use, commercial or otherwise, of any Comments.

MRPL will be entitled to use, reproduce, disclose, modify, adapt, create derivative works from, publish, display and distribute any Comments you submit for any purpose whatsoever, without restriction and without compensating you in any way.

MRPL is and shall be under no obligation:

  • to maintain any Comments in confidence;
  • to pay you any compensation for any Comments; or
  • to respond to any Comments.r

You agree that any Comments submitted by you to the Site will not violate this User Agreement or any right of any third party, including copyright, trademark, privacy or other personal or proprietary right(s), and will not cause injury to any person or entity. You further agree that no Comments submitted by you to the Site will be or contain libelous or otherwise unlawful, threatening, abusive or obscene material, or contain software viruses, political campaigning, commercial solicitation, chain letters, mass mailings or any form of "spam". 

Please note all reviews submitted by Customers may be subject to checks and moderation by MRPL content team.

Further, MRPL reserves the rights to moderate as well as publish/not publish the reviews. MRPL reserves the rights to solicit or withhold reviews and ratings with no liability.

MRPL reserve the right to accept, reject, moderate, monitor & edit or remove any Comment. You grant MRPL the right to use the name that you submit in connection with any Comments. You agree not to use a false email address, impersonate any person or entity, or otherwise mislead as to the origin of any Comments you submit.

You are and shall remain solely responsible for the content of any Comments you make, and you agree to indemnify MRPL and its affiliates for all claims and losses resulting from any Comments you submit.

MRPL and its affiliates take no responsibility and assume no liability for any Comments submitted by you or any third party. 

Further, the You acknowledge that all such reviews, feedbacks or any other Comments or messages uploaded or posted anywhere on the Site will be collected and stored by MRPL indefinitely, and that such retained information may be used to resolve disputes, provide customer support, troubleshoot problems, and such other similar requirements.

Such information, if requested, may be provided to any governmental authorities, or otherwise be used by the MRPL, or other entities engaged by it for the development and maintenance of the Site, as permitted by applicable Laws.


You agree to defend, indemnify and hold harmless MRPL, its owners, licensee, affiliates, group companies (as applicable) and their respective employees, directors, shareholders, officers, agents and their successors and assigns (“Indemnified Parties”) from and against any and all claims, liabilities, damages, losses, costs and expenses, including attorney's fees, caused by or arising out of your actions or inactions including but not limited to breach of any warranties, representations or undertakings or in relation to the non-fulfilment of any of your obligations under this User Agreement or arising out of your violation of any applicable laws and regulations, infringement of intellectual property rights, non-payment of statutory dues and taxes, libel, defamation, violation of rights of privacy, or loss of service by other subscribers attributable to you.

This clause shall survive the termination of this User Agreement. 

Limitation of liability    

The aggregate liability of MRPL under the User Agreement, if any, that is established and ordered by a court of competent jurisdiction pursuant to a claim, shall in no event extend beyond refund of the money charged from a User for purchases made pursuant to an Order under which such liability has arisen and been established.

It is acknowledged and agreed that, notwithstanding anything to the contrary contained in the User Agreement, MRPL shall not be liable, under any circumstances, whether in contract or in tort, for any indirect, special, consequential or incidental losses or damages, including on grounds of opportunity loss, loss of profit, loss of reputation or loss of business opportunities. 

References on this Site to any names, marks, products or services of third parties or hypertext links to third party sites or information are provided solely as a convenience to you and do not in any way constitute or imply MRPL endorsement, sponsorship or recommendation of the third party, information, Product or service. 

MRPL is not responsible for the content of any third party sites and does not make any representations regarding the content or accuracy of material on such sites. If you decide to use the link to any such third party websites on the Site, you do so entirely at your own risk. 

In no event shall MRPL and/or its Representatives be liable for:

  • the use or inability to use the Site; 
  • any content posted, transmitted, exchanged or received by or on behalf of any user or other person on or through the Site; or
  • any unauthorized access to or alteration of your transmissions of sensitive personal information or other user data.


This User Agreement is effective unless and until terminated by either you or MRPL. You may initiate terminate this User Agreement at any time by writing to us at from the email ID you have used for creating your account and mentioning “Please close my account” in the subject line. We will disable access to your account within 7 working days of receiving your e-mail, pursuant to which the User Agreement shall stand terminated. However, your personal information may remain stored in archive on our servers even after the deletion or termination of your account.

Termination of this Agreement shall be subject to your discontinuation of any further use of this Site. Please note that any use of the Site after a Customer’s account has been closed will result in this User Agreement (as applicable at the relevant time) being entered into between MRPL and the Customer, and becoming binding on both MRPL and the Customer, regardless of any prior termination.

MRPL may terminate this User Agreement at any time with or without cause, and may do so immediately without prior notice, and accordingly deny you access to the Site. Such termination will be without any liability to MRPL.

Upon any termination of the User Agreement by either you or MRPL, you must promptly destroy all Contents downloaded or otherwise obtained from this Site, as well as all copies of such Contents, whether made under the User Agreement or otherwise.

MRPL's right to use and display any comments or reviews posted by you on the Site shall survive any termination of this User Agreement.

Please note that any such termination of the User Agreement shall not cancel your obligation to pay for the Product already ordered from the Site or affect or discharge any liability that may have arisen under the User Agreement.

Modification of Terms & Conditions of Service      

MRPL reserves the right, at its sole discretion, to modify the terms & conditions of the User Agreement without any prior notification to you.

You can access the latest version of the User Agreement at any given time on the Site. You are advised to regularly review the terms & conditions of the User Agreement on the Site, as any alterations may not be intimated to you individually.

In the event the modified User Agreement is not acceptable to you, you should discontinue using the Site.

However, if you continue to use the Site you shall be deemed to have agreed to accept and abide by the modified terms & conditions of the User Agreement of this Site. 

Governing Law and Jurisdiction     

This User Agreement shall be construed in accordance with the applicable laws of India. The courts at Mumbai shall have exclusive jurisdiction in any proceedings arising out of this agreement. 

Grievance Redressal      

You may submit any grievance with respect to the Site or the Products, including with respect to any abuse on the Site, or any discrepancies or grievances with respect to access or usage of the Site in violation of this User Agreement by any person, to the Customer Care Officer at: 

Customer Care E-mail ID:
Or you may reach out to us via the “Help section” on the Site.

Or you may reach out to the Grievance Officer at


Personal Information” shall mean and include but not be limited to information collected by us as follows:

  • through our correspondences and communication with Customers;
  • information collected at the time of creating an account on our Site;
  • data generated through your use of our Site, including the Products viewed by you or added to your wishlist/ shopping cart, any comments or product reviews posted by you on the Site, websites or search terms that referred you to our Site, how you interact with the Site, pages on the Site you visit/access, the links you click on the Site, the number of times you access any page, other websites you open simultaneously while browsing on our Site and any such browsing information;
  • information about your device, including information about your web browser, Internet Protocol address, time zone, and cookies that are installed on your device;
  • information which may be required to identify you or contact you including your name, age, email address, mobile phone number and contact details, postal code, demographic profile, age, gender, occupation, education, address and other such details;
  • information collected through online surveys in relation to the Site, or our services and communication made by you via the Site;
  • information in connection with your participation in any promotions or contests offered by us.
  • Information collected through access to your device (phone, laptop etc), including but not limited to information received through your device camera and Microphone, information from your device Messages, Photos, Files & Media (to cache images & for customer support); information of your Location etc, including information about your device - OS, OS version, make, model etc
  • MRPL may also collect information from you through the Site when you visit and / or use the Site. Such information may be stored in server logs. This non-personal information may include your geographic location, your device camera (including for scanning barcodes & capturing photos for customer support), device Microphone - for enabling voice search, phone call access, device storage and details of your telecom service provider or internet service provider, the type of Browser (internet explorer, firefox, opera, google chrome etc.), the operating system of your device and the site you last visited before visiting the Site, your ISP - IP address and location
  • Your exact geolocation may be captured in order to map your location to the nearest store of MRPL
  • SMS - We may take ‘read access’ of your SMSs in order to autofill OTPs; your Phone number - For MRPL customer support to reach out to you and to enable the sending of marketing communication


More Retail Private Limited (hereinafter referred to as "MRPL") is committed to safeguarding your privacy when you provide us with Personal Information. This policy (“Privacy Policy”) explains the manner in which your Personal Information is collected, our data processing practices and the ways in which your Personal Information is used. MRPL is the owner and operator of the application “More” (the “Site”) and this Privacy Policy is applicable to all users and/or visitors to the Site.

This Privacy Policy is to be read together with the User Agreement and all other policies forming part of the Site, and forms part and parcel of the User Agreement.

Personal information of a Customer is collected if the Customer registers with the Site, accesses the Site, takes any action on the Site or communicates or corresponds with MRPL.

Our primary goal in collecting, storing and processing your Personal Information is to provide you, the Customer, with a personalized experience on the Site and/or with our Products and services and to process your Order efficiently. You understand, agree, and acknowledge that our collection, storage, and processing of your Personal Information is for a lawful purpose connected with a function or activity of the Site.

By visiting the Site, you agree to the collection, storage and use of your Personal Information by MRPL and to be bound by the terms and conditions of this Privacy Policy. It you do not agree, please do not use, or access our Site.

Please note that this Privacy Policy does not apply to the procedures and practices followed by 3rd party entities or service providers that are not managed, owned, or controlled by MRPL or to the persons that are not engaged, employed, or managed by MRPL.
Please note that we also monitor customer traffic patterns and Site use, which enables us to improve the service we provide.

Use of your information and your preferences

We will use your contact details to service your Order, process financial transactions, respond to customer service requests, questions, and concerns and communicate with you in relation to the same.

Please note that services related to resolving Customer queries and grievance redressal may be outsourced to third party service providers who may not be affiliated with MRPL. For the limited purpose of servicing and resolving customer queries and grievances related to Orders, we may share your Personal Information, including information relating to your Order, with such third-party service providers. We will enter into a non-disclosure agreement with such third-party service providers, outlining, inter alia, the manner in which such information will be used by such third-party service providers and the steps required to be taken by such third-party service providers to protect it. Your use of the Site constitutes your consent to the sharing of such information with and use thereof by such third-party service providers.

We may use your Personal Information to send you offers and news about the products and services of MRPL's business partners, strategic alliance companies and advertisers, group companies or those of other carefully selected companies which we think may be of interest to you.

Your Personal Information is also used to meet our research and Product/service development needs and to improve our Site, services, and offerings as well as provide a customized and personalized service.

We like to hear your views to help us improve our service. From time to time, we may contact you by using your Personal Information by post, text message, email or phone calls to ask your opinions and reach out to you regarding important issues about the use of our services and the Site.

Please note that there may be instances where it may be necessary for us to communicate with you, in any event, for administrative or operational reasons relating to our services and the Site.

Please note that we may use your Personal Information to investigate, prevent, or take action regarding illegal activities and/or violations of our User Agreement.
Customer can modify his/her personal details that has been provided on the Site if there is any change in the same.

We may use technology to track the patterns of behaviour of visitors to our site. This can include using a "cookie" which would be stored on your browser. You can usually modify your browser to prevent this happening. The information collected in this way can be used to identify you unless you modify your browser settings. 

Your information may be transferred to or be maintained on computers, computer systems and computer resources located outside of your state or country where the privacy laws may not be as protective as those where you live.

Sharing and Disclosures of your information

You hereby unconditionally agree and permit that MRPL may transfer, share, disclose or part with all or any of your information, within and outside of India to third party service providers / partners / banks and financial institutions for one or more of the purposes or as may be required by applicable law. Your Personal Information may be passed to and used by MRPL (and its successors and assigns), group companies and affiliates of MRPL, and also including but not limited to third party service providers who provide customer support services, payment gateway services, delivery services, customer loyalty/management services, entities who process and analyse our data including for marketing and strategic development (on an aggregated basis) etc. Your use of the Site constitutes your consent to the sharing of such information with and use thereof by such third-party service providers.

You acknowledge and agree that, to the extent permissible under applicable laws, it is adequate that when MRPL transfers your information to any other entity within or outside India, MRPL will place contractual obligations on the transferee which will oblige the transferee to adhere to the provisions of this privacy policy.

MRPL may share statistical data and other details (other than your personal information) without your express or implied consent to facilitate various programmes or initiatives launched by MRPL, its affiliates, agents, third party service providers, partners or banks & financial institutions, from time to time. We may transfer/disclose/share information to those parties who support our business, such as providing technical infrastructure services, analyzing how our services are used, providing merchants services, facilitating payments, or conducting academic research and surveys. These affiliates and third party service providers shall adhere to confidentiality obligations consistent with this privacy policy. Notwithstanding the above, we use other third parties such as a credit/debit card processing company, payment gateway, pre-paid cards etc. To enable you to make payments for availing services. When you sign up for these services, you may have the ability to save your card details for future reference and faster future payments. In such case, we may share your relevant personal information as necessary for the third parties to provide such services, including your name, residence and email address. The processing of payments or authorization is solely in accordance with these third parties policies, terms and conditions and we are not in any manner responsible or liable to you or any third party for any delay or failure at their end in processing the payments.

We may also share personal information if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of various terms and conditions or our policies.

We reserve the right to disclose your information when required to do so by law or regulation, or under any legal obligation or order under law or in response to a request from a law enforcement or governmental agency or judicial, quasi-judicial or any other statutory or constitutional authority or to establish or exercise our legal rights or defend against legal claims.

You further agree that such disclosure, sharing and transfer of your personal information and non-personal information shall not cause any wrongful loss to you or to any third party, or any wrongful gain to us or to any third party.

We and our affiliates will share / sell some or all of your personal information with another business entity should we (or our assets) plan to merge with, or be acquired by that business entity, or re-organization, amalgamation, restructuring of business. Should such a transaction occur that other business entity (or the new combined entity) will be required to follow this privacy policy with respect to your personal information.

In certain situations, MRPL may be required to disclose Personal Information in response to lawful requests by public authorities, where required by law (like to comply with a warrant, court order, or legal notice served on MRPL), and when we believe that disclosure is necessary to protect our rights, avoid litigation, protect your safety or the safety of others, investigate fraud, and/or respond to a government request. We may also disclose Personal Information if we determine that such disclosure should be made for reasons of national security, law enforcement, or other issues of public importance.

MRPL strives to protect your Personal Information. For our MRPL Site, we use security technology to ensure that your Personal Information remains private within our Site, subject to permitted uses as per this Privacy Policy. However, since no data transmission over the internet can be guaranteed to be secure, MRPL cannot ensure or warrant the security of any Personal Information you transmit to us or any information which we transmit to you from our Site. Any such transmission is at your own risk.


MRPL may, at its discretion, update this Privacy Policy at any time, with or without any prior intimation to you. We encourage you to frequently check the Privacy Policy and be updated. You acknowledge and agree that it is your responsibility to review it periodically and become aware of modifications. Your continued use of the Site indicates your acceptance and agreement with the updated Privacy Policy as on date of use.

Other web sites

The Site may contain links to other web sites which are outside our control and are not covered by this Privacy Policy. If you access other sites using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours. MRPL shall not be responsible or liable for the treatment of your Personal Information during your use of such third party websites.

Kindly, note that MRPL does not store your payment card details or card data (i.e., credit/debit card number, expiration date, CVV and other such details) on their servers. We use Payment Gateway (currently it is Razorpay but can be changed at the discretion of MRPL at any point of time) for processing payments. When you make a purchase using your card, you are automatically redirected to the payment gateway website, where all required transaction details are captured on the secured payment page, and encrypted, and are securely transmitted to your card issuer for obtaining an authorization decision.

The data is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS) when processing payment. Your purchase transaction data is only used as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is not saved.

Our payment gateway adheres to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by MRPL  and its service providers.

For more insight, you may also want to read terms and conditions of razorpay on

Grievance Redressal

You may submit any grievance with respect to the Privacy Policy or our use of your Personal Information to the ‘Grievance Officer’ at: 

E-mail ID of Grievance Officer:

To initiate a return or refund, you must raise a request within 24 hours of delivery via the "Help" section of the Mobile Application or Email, including a picture of the product and packaging. This will help us to ensure a quick and smooth resolution.

Returns & Refunds Policy

  • Products once delivered are non-returnable unless they are damaged, defective, expired, or delivered incorrectly.
  • All goods are non-refundable unless the customer agrees to the More Wallet Terms and Conditions.
  • Refunds shall be processed within 5-7 working days into the customer's More Wallet.
  • Products under manufacturer warranty cannot be exchanged or returned.

Cancellation Policy

  • Orders once placed, cant be cancelled once the picking has started
  • In case of doorstep refusal to accept the order, we shall levy a cancellation fee to compensate for the rider's efforts
  • Orders can be canceled by More Retail on account of the non-availability of products or other operational reasons